Meet Samantha

Samantha Rae Hughes

Director of Communications

Samantha is a vivacious and dedicated young professional that brings a refreshing outlook and drive to her multi-faceted role at ROI Financial Group as Director of Communications and a Financial Services Professional. Samantha holds her bachelor’s degree in Marketing and Technical Management from Devry University, Licenses in Life, Accident and Health Insurance, the Series 7 & Series 66 licenses in investments, as well as the AARP authorized to offer and Notary Public designations.

She handles all of ROI’s branding, client relations, marketing collateral, website & social media management, corporate sponsorships, seminars, and events. Samantha is also following her passion of helping families manage their wealth through goal setting and personalized planning.

With a heart for charity, Samantha is very involved in her local community and several non-profit organizations. In 2013, she began teaching AWANA club and Vacation Bible School at the Lockport Alliance Church. Samantha also became involved with the Ronald McDonald House Young Professionals Committee where she served until 2015 and currently supports their fundraising efforts. After the passing of her uncle to esophageal cancer in 2014, she became a New York State ambassador for the Esophageal Cancer Action Network (ECAN). September 2016’s month of giving brought Samantha to volunteer for the Crohn’s and Colitis Foundation, where she was instrumental in coordinating the Take Steps fundraising walk, until asked to be the logistics chair of the walk in 2018. Samantha is also excited to be serving as 2nd Vice President on the PTO for the 2018-2019 school year.

Samantha resides in Clarence with her son Braeden, where they enjoy live music, sporting events, and exploring Western New York's many hiking trails.