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Custom, Comprehensive Solutions

Painting the picture of your ideal life

At ROI Financial Group, our primary goal is to help you accomplish your goals. We leverage a holistic approach that helps you be intentional with every aspect of your wealth, crafting creative solutions that meet your unique needs. By considering the bigger picture and tailoring our strategies to suit you, we give you a more confident, purposeful outlook for your future.

Our Approach
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Efficient. Collaborative. Powerful.

Your team of financial artisans

When you partner with us, you gain an entire network of professionals devoted to your best interests. Our advisors offer a diverse blend of expertise and experience, and we work together to craft a holistic strategy for you. We also partner with CPAs, attorneys, and bankers, or bring in our own experts as needed, ensuring you can implement the entirety of your plan simply and seamlessly.

Our Team
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Your Strategic Partners

Personal support for bespoke planning

We’ve developed a highly intentional and personal approach to client service that ensures you feel heard, supported, and cared for throughout your financial journey. We’re committed to your success, and we become a close partner and confidant who is available to answer questions, provide feedback, and help you in whatever way possible as you pursue your goals.

About Us

Get a clearer view of your financial progress and see if working with an advisor could benefit you—simply share a few details about your current financial situation using the link below.

Gain Insight

Get in Touch

Call: (716) 568-4800
Fax: (716) 568-4901
Email: info@roifg.com

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2025 Forbes

Our Location

6700 Main St
Buffalo, NY 14221

Read more about the Forbes SHOOK@Research Top Financial Security Professionals list and the ranking methodology here:

https://www.forbes.com/sites/rjshook.2025/07/10/methodology-americas-to p-financial-security-professionals-2025/       

Disclosure

Marc Rosenthal is an agent licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies in the states of CA (CA Insurance License #4135101), CO, CT, FL, GA, IL, KS, MA, MD, ME, NJ, NV, NY, OH, PA, RI, SC, TN, TX, UT, and WV. No insurance business may be conducted outside the states referenced.

As a New York Life Agent, Marc Rosenthal is licensed and authorized to offer insurance in California, but ROI FINANCIAL GROUP may not be. For additional information on California licensure status, please click here.

Marc Rosenthal is a Registered Representative of and offers securities products & services through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed insurance agency, and a wholly-owned subsidiary of New York Life Insurance Company, 6700 Main St, Williamsville, NY, 14221. In this regard, this communication is strictly intended for individuals residing in the states of AL, AZ, CA, CO, CT, FL, GA, HI, IL, KS, MA, MD, ME, MI, MO, MT, NC, NJ, NV, NY, OH, OR, PA, RI, SC, TN, TX, UT, VA, VT, WA, WI, and WV. No offers may be made or accepted from any resident outside the specific states referenced.

Marc Rosenthal is also a Financial Adviser with Eagle Strategies LLC, a Registered Investment Adviser, and a wholly-owned subsidiary of New York Life Insurance Company, offering advisory services in the states of AL, AZ, CA, CO, CT, FL, GA, HI, IL, KS, MA, MD, ME, MI, MO, MT, NC, NJ, NV, NY, OH, OR, PA, RI, SC, TN, TX, UT, VA, VT, WA, WI, and WV. As such, these services are strictly intended for individuals residing in the states referenced.

Marc Rosenthal is a Member Agent of The Nautilus Group®, a service of New York Life Insurance Company.

The Million Dollar Round Table (MDRT), The Premier Association of Financial Professionals®, is recognized globally as the standard of excellence for life insurance sales performance in the insurance and financial services industry.

Joshua Mccarthy is an agent licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies in the states of FL, NC, NY, PA, SC, and TX. No insurance business may be conducted outside the states referenced.

Joshua Mccarthy is a Registered Representative of and offers securities products & services through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed insurance agency, and a wholly-owned subsidiary of New York Life Insurance Company, 6700 Main St, Williamsville, NY, 14221. In this regard, this communication is strictly intended for individuals residing in the states of CA, FL, NC, NY, OR, PA, SC, and TX. No offers may be made or accepted from any resident outside the specific states referenced.

Joshua Mccarthy is also a Financial Adviser with Eagle Strategies LLC, a Registered Investment Adviser, and a wholly-owned subsidiary of New York Life Insurance Company, offering advisory services in the states of CA, FL, NC, NY, OR, PA, SC, and TX. As such, these services are strictly intended for individuals residing in the states referenced.

Scott Zeplowitz is an agent licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies in the states of AZ, CA (CA Insurance License #0L68322), CT, FL, GA, IL, KY, MD, MI, NC, NV, NY, OH, OR, PA, SC, TN, TX, and WV. No insurance business may be conducted outside the states referenced.

As a New York Life Agent, Scott Zeplowitz is licensed and authorized to offer insurance in California, but ROI FINANCIAL GROUP may not be. For additional information on California licensure status, please click here.

Scott Zeplowitz is a Registered Representative of and offers securities products & services through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed insurance agency, and a wholly-owned subsidiary of New York Life Insurance Company, 6700 Main St, Williamsville, NY, 14221. In this regard, this communication is strictly intended for individuals residing in the states of CA, CO, FL, IL, NC, NV, NY, OH, OR, PA, TX, WI, and WV. No offers may be made or accepted from any resident outside the specific states referenced.

Scott Zeplowitz is also a Financial Adviser with Eagle Strategies LLC, a Registered Investment Adviser, and a wholly-owned subsidiary of New York Life Insurance Company, offering advisory services in the states of CA, CO, FL, IL, NC, NV, NY, OH, OR, PA, TX, WI, and WV. As such, these services are strictly intended for individuals residing in the states referenced.

The Million Dollar Round Table (MDRT), The Premier Association of Financial Professionals®, is recognized globally as the standard of excellence for life insurance sales performance in the insurance and financial services industry.

David Johnston Jr is an agent licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies in the states of FL, NC, and NY. No insurance business may be conducted outside the states referenced.

David Johnston Jr is a Registered Representative of and offers securities products & services through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed insurance agency, and a wholly-owned subsidiary of New York Life Insurance Company, 6700 Main St, Williamsville, NY, 14221. In this regard, this communication is strictly intended for individuals residing in the states of NC, and NY. No offers may be made or accepted from any resident outside the specific states referenced.

James Eiseman is an agent licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies in the states of AZ, CA (CA Insurance License #4443387), FL, MA, NC, NY, PA, SC, TN, and VA. No insurance business may be conducted outside the states referenced.

As a New York Life Agent, James Eiseman is licensed and authorized to offer insurance in California, but ROI FINANCIAL GROUP may not be. For additional information on California licensure status, please click here.

James Eiseman is a Registered Representative of and offers securities products & services through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed insurance agency, and a wholly-owned subsidiary of New York Life Insurance Company, 6700 Main St, Williamsville, NY, 14221, 716-568-4800. In this regard, this communication is strictly intended for individuals residing in the states of AZ, CA, CO, FL, MA, MI, NC, NY, PA, RI, TN, TX, and VA. No offers may be made or accepted from any resident outside the specific states referenced.

James Eiseman is also a Financial Adviser with Eagle Strategies LLC, a Registered Investment Adviser, and a wholly-owned subsidiary of New York Life Insurance Company, offering advisory services in the states of AZ, CA, CO, FL, MA, MI, NC, NJ, NY, PA, RI, SC, TN, TX, UT, VA, and WI. As such, these services are strictly intended for individuals residing in the states referenced.

The Million Dollar Round Table (MDRT), The Premier Association of Financial Professionals®, is recognized globally as the standard of excellence for life insurance sales performance in the insurance and financial services industry.

Matthew Turco is an agent licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies in the states of FL, and NY. No insurance business may be conducted outside the states referenced.

Matthew Turco is a Registered Representative of and offers securities products & services through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed insurance agency, and a wholly-owned subsidiary of New York Life Insurance Company, 6700 Main St, Williamsville, NY, 14221. In this regard, this communication is strictly intended for individuals residing in the states of AZ, GA, HI, IL, MA, NC, NV, NY, SC, TX, and WA. No offers may be made or accepted from any resident outside the specific states referenced.

Matthew Turco is also a Financial Adviser with Eagle Strategies LLC, a Registered Investment Adviser, and a wholly-owned subsidiary of New York Life Insurance Company, offering advisory services in the states of AZ, GA, HI, IL, MA, NC, NV, NY, SC, TX, and WA. As such, these services are strictly intended for individuals residing in the states referenced.

ROI FINANCIAL GROUP is not owned or operated by NYLIFE Securities LLC or its affiliates.

Neither ROI FINANCIAL GROUP nor its associates are in the business of offering tax, legal, or accounting advice. Please consult your own tax, legal, or accounting professional before making any decisions.

For more information about NYLIFE Securities LLC and its investment professionals.

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