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Approach

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Tailored for Your Peace of Mind

We believe that each of our clients has a unique vision with different goals and passions, and that each of them requires a custom-made solution. When it comes to creating your plan, we don’t follow a template or give you the same advice we’d give our next client. Instead, we design a plan dedicated to your unique goals. Our mission is to identify creative strategies that give you peace of mind and allow you to spend, save, and invest your money with confidence.

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Understanding Your Vision


Data is important, but we also recognize that your core desires, fears, and passions greatly impact the decisions you make regarding your wealth. That’s why we spend ample time understanding the emotions behind your plan—we want to know what keeps you up at night and what you dream about for your future. Once we know this, we help you align your money with your motives so you can replace guilt and hope with freedom and confidence.

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Guiding Determination


We help you strategically manage your wealth by taking a holistic approach. We start with core protection, then find opportunities to grow maximize your wealth and tax strategies through appropriate investments.

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Supporting Your Success


With your unique financial plan in place, you get to enjoy life knowing you’re on the best path for your goals. We serve as your dedicated partner, looking after your wellbeing and helping you make strategic moves toward the life you want to live. We proactively assess your plan and your progress, making adjustments as needed to ensure you stay on track. Whenever you have questions or need help, we’re here for you, ready with personalized feedback and advice.

Get a clearer view of your financial progress and see if working with an advisor could benefit you—simply share a few details about your current financial situation using the link below.

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Get in Touch

Call: (716) 568-4800
Fax: (716) 568-4901
Email: info@roifg.com

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2025 Forbes

Our Location

6700 Main St
Buffalo, NY 14221

Read more about the Forbes SHOOK@Research Top Financial Security Professionals list and the ranking methodology here:

https://www.forbes.com/sites/rjshook.2025/07/10/methodology-americas-to p-financial-security-professionals-2025/       

For more information about NYLIFE Securities LLC and its investment professionals.

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ROI FINANCIAL GROUP Logo
  • ABOUT
  • TEAM
  • APPROACH
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Disclosure

Marc Rosenthal, Joshua McCarthy, Scott Zeplowitz, David Johnston Jr, James Eiseman, and Matthew Turco are agents licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies in select jurisdictions. Insurance products and services may be offered only in jurisdictions where the agents are properly licensed. State license numbers shown where specifically required. Additional jurisdictions available upon request.
Marc Rosenthal (CA Insurance License #4135101).
Joshua McCarthy (CA Insurance License #4053667).
Scott Zeplowitz (CA Insurance License #0L68322).
James Eiseman (CA Insurance License #4443387).

As a New York Life Agent, Marc Rosenthal is licensed and authorized to offer insurance in California, but ROI FINANCIAL GROUP may not be. For additional information on California licensure status, please click here.

As a New York Life Agent, Joshua McCarthy is licensed and authorized to offer insurance in California, but ROI FINANCIAL GROUP may not be. For additional information on California licensure status, please click here.

As a New York Life Agent, Scott Zeplowitz is licensed and authorized to offer insurance in California, but ROI FINANCIAL GROUP may not be. For additional information on California licensure status, please click here.

As a New York Life Agent, James Eiseman is licensed and authorized to offer insurance in California, but ROI FINANCIAL GROUP may not be. For additional information on California licensure status, please click here.

The following individuals are Registered Representatives of and offer securities products & services through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed insurance agency, and a wholly-owned subsidiary of New York Life Insurance Company:
Marc Rosenthal, 6700 Main St, Williamsville, NY 14221.
Joshua McCarthy, 6700 Main St, Williamsville, NY 14221.
Scott Zeplowitz, 6700 Main St, Williamsville, NY 14221.
David Johnston Jr, 6700 Main St, Williamsville, NY 14221.
James Eiseman, 6700 Main St, Williamsville, NY 14221, 716-568-4800.
Matthew Turco, 6700 Main St, Williamsville, NY 14221.

Marc Rosenthal, Joshua McCarthy, Scott Zeplowitz, James Eiseman, and Matthew Turco are also Financial Advisers with Eagle Strategies LLC, a Registered Investment Adviser, and a wholly-owned subsidiary of New York Life Insurance Company. Advisory services are offered only in jurisdictions where the financial advisers and Eagle Strategies LLC are properly registered.

Marc Rosenthal is a Member Agent of The Nautilus Group®, a service of New York Life Insurance Company.

ROI FINANCIAL GROUP is not owned or operated by NYLIFE Securities LLC or its affiliates.

Neither ROI FINANCIAL GROUP nor its associates are in the business of offering tax, legal, or accounting advice. Please consult your own tax, legal, or accounting professional before making any decisions.

This website is intended for informational purposes only. Insurance, securities, and advisory products and services are available only in jurisdictions where the applicable representative and entity are properly licensed and registered. No offers may be made or accepted outside those jurisdictions.

Copyright 2026. New York Life Insurance Company. All Rights Reserved.


6700 Main St

Williamsville, NY 14221


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