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Approach

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Tailored for Your Peace of Mind

We believe that each of our clients has a unique vision with different goals and passions, and that each of them requires a custom-made solution. When it comes to creating your plan, we don’t follow a template or give you the same advice we’d give our next client. Instead, we design a plan dedicated to your unique goals. Our mission is to identify creative strategies that give you peace of mind and allow you to spend, save, and invest your money with confidence.

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Understanding Your Vision


Data is important, but we also recognize that your core desires, fears, and passions greatly impact the decisions you make regarding your wealth. That’s why we spend ample time understanding the emotions behind your plan—we want to know what keeps you up at night and what you dream about for your future. Once we know this, we help you align your money with your motives so you can replace guilt and hope with freedom and confidence.

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Guiding Determination


We help you strategically manage your wealth by taking a holistic approach. We start with core protection, then find opportunities to grow maximize your wealth and tax strategies through appropriate investments.

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Supporting Your Success


With your unique financial plan in place, you get to enjoy life knowing you’re on the best path for your goals. We serve as your dedicated partner, looking after your wellbeing and helping you make strategic moves toward the life you want to live. We proactively assess your plan and your progress, making adjustments as needed to ensure you stay on track. Whenever you have questions or need help, we’re here for you, ready with personalized feedback and advice.

Get a clearer view of your financial progress and see if working with an advisor could benefit you—simply share a few details about your current financial situation using the link below.

Gain Insight

Get in Touch

Call: (716) 568-4800
Fax: (716) 568-4901
Email: info@roifg.com

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Forbes 2024 Best-In-State award

Our Location

6700 Main St
Buffalo, NY 14221

Disclosure

Marc Rosenthal is an agent licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies in the states of CA (CA Insurance License #4135101), CO, CT, FL, GA, IL, KS, MA, MD, ME, NJ, NV, NY, OH, PA, RI, SC, TN, TX, UT, and WV. No insurance business may be conducted outside the states referenced.

As a New York Life Agent, Marc Rosenthal is licensed and authorized to offer insurance in California, but ROI FINANCIAL GROUP may not be. For additional information on California licensure status, please click here.

Marc Rosenthal is a Registered Representative of and offers securities products & services through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed insurance agency, and a wholly-owned subsidiary of New York Life Insurance Company, 6700 Main St, Williamsville, NY, 14221. In this regard, this communication is strictly intended for individuals residing in the states of AL, AZ, CA, CO, CT, FL, GA, HI, IL, KS, MA, MD, ME, MI, MT, NC, NJ, NV, NY, OH, OR, PA, RI, SC, TN, TX, UT, VA, VT, WA, WI, and WV. No offers may be made or accepted from any resident outside the specific states referenced.

Marc Rosenthal is also a Financial Adviser with Eagle Strategies LLC, a Registered Investment Adviser, and a wholly-owned subsidiary of New York Life Insurance Company, offering advisory services in the states of AL, AZ, CA, CO, CT, FL, GA, HI, IL, KS, MA, MD, ME, MI, MT, NC, NJ, NV, NY, OH, OR, PA, RI, SC, TN, TX, UT, VA, VT, WA, WI, and WV. As such, these services are strictly intended for individuals residing in the states referenced.

Marc Rosenthal is a Member Agent of The Nautilus Group®, a service of New York Life Insurance Company.

The Million Dollar Round Table (MDRT), The Premier Association of Financial Professionals®, is recognized globally as the standard of excellence for life insurance sales performance in the insurance and financial services industry.

Joshua Mccarthy is an agent licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies in the states of FL, NC, NY, PA, SC, and TX. No insurance business may be conducted outside the states referenced.

Joshua Mccarthy is a Registered Representative of and offers securities products & services through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed insurance agency, and a wholly-owned subsidiary of New York Life Insurance Company, 6700 Main St, Williamsville, NY, 14221. In this regard, this communication is strictly intended for individuals residing in the states of CA, FL, NC, NY, OR, PA, SC, and TX. No offers may be made or accepted from any resident outside the specific states referenced.

Joshua Mccarthy is also a Financial Adviser with Eagle Strategies LLC, a Registered Investment Adviser, and a wholly-owned subsidiary of New York Life Insurance Company, offering advisory services in the states of CA, FL, NC, NY, OR, PA, SC, and TX. As such, these services are strictly intended for individuals residing in the states referenced.

Scott Zeplowitz is an agent licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies in the states of AZ, CA (CA Insurance License #0L68322), CT, FL, GA, IL, KY, MD, MI, NC, NV, NY, OH, OR, PA, SC, TN, TX, and WV. No insurance business may be conducted outside the states referenced.

As a New York Life Agent, Scott Zeplowitz is licensed and authorized to offer insurance in California, but ROI FINANCIAL GROUP may not be. For additional information on California licensure status, please click here.

Scott Zeplowitz is a Registered Representative of and offers securities products & services through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed insurance agency, and a wholly-owned subsidiary of New York Life Insurance Company, 6700 Main St, Williamsville, NY, 14221. In this regard, this communication is strictly intended for individuals residing in the states of CA, FL, IL, NC, NV, NY, OH, OR, PA, TX, and WV. No offers may be made or accepted from any resident outside the specific states referenced.

Scott Zeplowitz is also a Financial Adviser with Eagle Strategies LLC, a Registered Investment Adviser, and a wholly-owned subsidiary of New York Life Insurance Company, offering advisory services in the states of CA, FL, IL, NC, NV, NY, OH, OR, PA, TX, and WV. As such, these services are strictly intended for individuals residing in the states referenced.

The Million Dollar Round Table (MDRT), The Premier Association of Financial Professionals®, is recognized globally as the standard of excellence for life insurance sales performance in the insurance and financial services industry.

David Johnston Jr is an agent licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies in the states of FL, and NY. No insurance business may be conducted outside the states referenced.

David Johnston Jr is a Registered Representative of and offers securities products & services through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed insurance agency, and a wholly-owned subsidiary of New York Life Insurance Company, 6700 Main St, Williamsville, NY, 14221. In this regard, this communication is strictly intended for individuals residing in the state of New York. No offers may be made or accepted from any resident outside the specific state referenced.

James Eiseman is an agent licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies in the states of AZ, CA (CA Insurance License #4443387), CO, FL, MA, NJ, NY, OH, PA, RI, SC, TN, UT, and VA. No insurance business may be conducted outside the states referenced.

As a New York Life Agent, James Eiseman is licensed and authorized to offer insurance in California, but ROI FINANCIAL GROUP may not be. For additional information on California licensure status, please click here.

James Eiseman is a Registered Representative of and offers securities products & services through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed insurance agency, and a wholly-owned subsidiary of New York Life Insurance Company, 6700 Main St, Williamsville, NY, 14221, 716-568-4800. In this regard, this communication is strictly intended for individuals residing in the states of CA, CO, FL, MA, MI, NC, NJ, NY, PA, RI, SC, TN, TX, UT, and WI. No offers may be made or accepted from any resident outside the specific states referenced.

James Eiseman is also a Financial Adviser with Eagle Strategies LLC, a Registered Investment Adviser, and a wholly-owned subsidiary of New York Life Insurance Company, offering advisory services in the states of CA, CO, FL, MA, MI, NC, NJ, NY, PA, RI, SC, TN, TX, UT, and WI. As such, these services are strictly intended for individuals residing in the states referenced.

The Million Dollar Round Table (MDRT), The Premier Association of Financial Professionals®, is recognized globally as the standard of excellence for life insurance sales performance in the insurance and financial services industry.

Matthew Turco is an agent licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies in the states of FL, and NY. No insurance business may be conducted outside the states referenced.

Matthew Turco is a Registered Representative of and offers securities products & services through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed insurance agency, and a wholly-owned subsidiary of New York Life Insurance Company, 6700 Main St, Williamsville, NY, 14221. In this regard, this communication is strictly intended for individuals residing in the states of AZ, GA, HI, IL, MA, NV, NY, and WA. No offers may be made or accepted from any resident outside the specific states referenced.

Matthew Turco is also a Financial Adviser with Eagle Strategies LLC, a Registered Investment Adviser, and a wholly-owned subsidiary of New York Life Insurance Company, offering advisory services in the states of AZ, GA, HI, IL, MA, NV, NY, and WA. As such, these services are strictly intended for individuals residing in the states referenced.

ROI FINANCIAL GROUP is not owned or operated by New York Life Insurance Company or its affiliates.

Neither ROI FINANCIAL GROUP nor its associates are in the business of offering tax, legal, or accounting advice. Please consult your own tax, legal, or accounting professional before making any decisions.

For more information about NYLIFE Securities LLC and its investment professionals.

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6700 Main St

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